La Lorraine Bakery Group (LLBG) is a 100% Belgian family-owned company with more than 80 years of experience in the milling and bakery sector. Every day, more than 5,000 enthusiastic employees create and sell high-quality bakery products worldwide to consumers, retailers, and the foodservice sector in more than 30 countries.
LLBG has 4 business units (fresh, frozen, milling and store concepts) and represents various bakery product categories (bread, viennoiserie, sweet on the go, savoury, and patisserie). Frozen BU is the biggest business unit (90% of sales) and leads the global category strategy & innovation for all product categories and all markets.
La Lorraine Bakery Group has the ambition to further expand and strengthen its market position in the Sweet category. To realize this goal, LLBG Frozen business unit is looking for an enthusiast and self-driven International Marketing Manager Bread.
This role will be responsible for designing, coordinating & commercially implementing LLBG's short-and midterm Bread Strategy. All of this with the objective of maximizing country, channel and customer value creation next to consumer appeal, and thereby driving sustainable top and bottem-line growth for LLBG.
Jouw functie:
1. End-to-end product management
- Build international innovation pipeline in line with category & channel strategy
- Collect the input from various stakeholders (consumer insights, category analyses, key account & local marketing managers...), identify gaps in international portfolio and translate into product and project ideation briefings
- Pitch product/project briefings to collegues from new product development, R&D, purchase & consumer insights
- Lead process from ideation to launch together with multi-functonal team
- Lead Go-To-Market strategy to fuel bread category growth across markets:
- Build relationships & strong market understanding of key markets so LLBG designs innovation é category stories that fuel growth
- Design an international and external category growth concept sell incl 5P-marketing mix and toolkits embedding the innovations into our overall strategy
- Understand and fup on business status (sell in) by key market on monthely basis
- Lead international cut the tail process
- Connect with key stakeholders (supply chain management, international and local marketing & sales teams, controlling, customer service...) to
- Define & guide the SKU's, that are no longer of commercial interest to the business, to the exit
- Serve as a SPOC for all questions, concerns & aspirations
- Define, coordinate, and continuously improve the process
2. Lead our International 'LaLorraine' B2B Brand
- Lead & coordinate overall La Lorraine Brand for LLBG BU Frozen International
- Coordinate innovation pipeline with Sweet Bakery Category team, Purchase team & key markets
- Lead Brands Toolkit updates incl. B2B communication strategy
3. Be the category expert
- International single-point-of-contact for all markets with regards to questions/business opportunities/support with regards to bread category
- Gain deep knowledge about the product & competitors & leverage insights to fuel growth
- Pro-active opportunity prospection: inform the team about the latest updates in the market by means of trends, product innovations, competitor evolutions & white spot identification
- Join sessions on consumer insights, competitor product becnhmarks, international fairs, and tradeshows
- Represent the team and actively promote the product/category strategy tot various stakeholders
Jouw profiel:
Background
- Master’s degree, preferably in marketing, economics, management…
- 6-8 years of experience in commercial roles (sales, trade marketing, category development…)
- Job experience in global headquarters or an international hub is an asset
Critical Soft Skills
- Personal values in line with LLBG values
- Intrinsic team player with genuine interest in people & different cultures that can influence and lead with impact
- Entrepreneurial & hands-on, able to impact and push projects forward in an inclusive way
- A hunger/passion to master & build knowledge about the category in all its aspects
- Creative, open-minded & determined
- Passion for food, especially for bakery products
- Empowered, eager to grow and develop in a fast and ever moving environment
Critical Hard Skills
- Strong business acumen and deep understanding of commercial know-how
- Capacity to translate strategic vision into actionable projects
- Connector with ability to build strong relationships
- Clear communicator & public speaker
- Experience in product lifecycle management is an advantage, strong sense for follow-up & time management a must
- English language knowledge, other languages are a plus
Location
- Headquarter is in Haaltert, Belgium (between Brussels & Ghent, nearby E40 highway and 5’ walk to train station)
- Traveling 25% of the time is expected
Reporting
The International Marketing Manager Bread will report into the International Category Director Bread and be part of the International Marketing team within Business Unit Frozen.
Ons aanbod:
You will work in a growing Belgian family company, active in the European bakery sector. More than 4,000 enthusiastic colleagues produce and sell high-quality bakery products to consumers, supermarkets and the catering industry every day. This is a unique opportunity to work in a company with a strong vision, which continues to grow and innovate in cutting-edge products.
In our organisation, entrepreneurship is highly valued and it is possible to take initiatives. You will join a team of motivated and enthusiastic (international) colleagues, who are happy to share their knowledge and help you progress and develop. Our LLBG Academy supports and develops our employees through various training initiatives. By developing each other's talents and skills, we can all become the best version of ourselves.
You will be part of an organisation that has strong growth ambitions and also wants to take responsibility for the environment and society. We are committed to meeting today's expectations in a sustainable way, taking into account future generations.In this position, you will enjoy an interesting financial package including a company car, meal vouchers, hospitalisation insurance and group insurance, complemented by 30 days' leave to plan free.Our products take centre stage and you literally taste our passion every day.
We value our employees and invest in a pleasant working environment through various initiatives such as: sports and wellness activities, work-life balance and flexible working hours.
